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product rationalization

Толкование Перевод

1 product rationalization

марк. рационализация ассортимента продукции [товарного ассортимента\] (изъятие с рынка видов продукции, не оправдывающих себя с точки зрения эффективности)

See:

product strategy, rationalization, divestment, product line

Англо-русский экономический словарь > product rationalization
2 product

сущ.

1)

а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукция

dairy products — молочная продукция

food products — продукты, продовольственные товары

skin-care products — средства для ухода за кожей

average quality product — товар среднего (уровня) качества

high-quality product — товар высокого качества, высококачественный [первоклассный\] товар

premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса

undiscounted products — товары, продаваемые без скидки

low-priced product — недорогой продукт

fairly-priced product — товар по приемлемой [справедливой\] цене

product market — товарный рынок

product analysis — товарный анализ

product assortment — товарный ассортимент

product technology — технология производства продукции

to develop a product — разрабатывать товар (создавать идею и образец нового товара)

See:

acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swap

б) эк. продукт, объем продукции ( количество произведенных товаров или услуг)

company's product — продукция компании, товары компании

See:

bakery products 2), final product 1) б), industry product, multiple-use product 1) б)

2) общ. результат, продукт (итог какой-л. деятельности)

products of one's labour — результаты труда

History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.

the product of this activity is radiation — в результате этой деятельности появляется радиация.

See:

end product 1), by-product 2), main product 1), waste products, work product

3) мат. произведение ( результат умножения двух чисел)

* * *
продукт, товар: что-либо производимое для продажи.
* * *

продукт

* * *

Продукт
. . Словарь экономических терминов .
* * *

Реклама

рекламируемый товар

Англо-русский экономический словарь > product
3 rationalization

сущ.

тж. rationalisation

1)

а) общ. разумное [рационалистическое, логическое\] объяснение [обоснование\]

rationalization of smb's behaviour [actions\] — объяснение поведения [действий\] (кого-л.)

б) псих. рационализация (форма психологической защиты, характеризующаяся тем, что при ее реализации происходит рациональное объяснение индивидом своих желаний и действий)

See:

defence mechanism

2)

а) эк. рационализация, усовершенствование, совершенствование, улучшение (организация какой-л. деятельности, которая происходит более производительно, наиболее рациональным способом)

See:

downsizing, rightsizing, product rationalization

б) соц., упр. рационализация (тенденция институтов и организаций современного общества трансформироваться в направлении большей рациональности)

See:

rationality, value freedom, rationalize

* * *
рационализация: перестройка деятельности компании в целях повышения ее эффективности и прибыльности (напр., слияние части подразделений, продажа второстепенных производств и дочерних компаний, концентрация на определенных видах деятельности).
* * *

Менеджмент

рационализация

рационализация деятельности компании, объединения компаний или отрасли с целью повышения ее эффективности и прибыльности

Англо-русский экономический словарь > rationalization
4 product strategy

марк. товарная стратегия (одно из направлений товарной политики фирмы, которое характеризуется определенной моделью поведения фирмы в области разработки, производства, продвижения, сбыта, усовершенствования и т. п. своих товаров и имеет целью достижение определенного объема продаж и прибыли фирмы; можно выделить следующие товарные стратегии: рационализация товарного ассортимента, товарная инновация, снятие товара с рынка и др.)

See:

product policy, product rationalization, product innovation, product deletion

Англо-русский экономический словарь > product strategy
5 program

программа; план; задача; составлять программу [план]; планировать; программировать, задавать программу (напр. ЭВМ)

counter-air 90 program — программа борьбы с авиацией противника в 90-е годы

morale, welfare and recreation program — программа мероприятий по бытовому обеспечению, организации отдыха и развлечений

rationalization, standardization and interoperability program — программа рационализации, стандартизации и интероперабельности (оборудования)

telecommunications and C2 program — программа создания систем руководства, управления и (дальней) связи

— absent-without-leave official apprehension program

— absent-without-leave official prevention program

— academic program

— advancement-in-training program

— aerospace systems security program

— affiliation program

— aircraft updating program

— armed forces health professions scholarships program

— arms program

— Army community service program

— Army extension course program

— army helicopter improvement program

— Army new thrusts program

— Army readiness and training evaluation program

— associate-degree program

— augmentation program

— cadet appointment program

— capital substitution for labor program

— career category program

— career program

— Central Region Communications Improvement program

— character guidance program

— civil damage assessment program

— civil/defense disposal program

— Claims Administrative Management program

— classification management program

— clothing exchange program

— colocating operating base program

— command crime prevention program

— command information program

— communications improvement program

— community life program

— community relations program

— community service program

— competitive marksmanship program

— compile a program

— comprehensive disarmament program

— compulsory immunization program

— computer software program

— concurrent development program

— consolidated intelligence program

— contingency planning facilities list program

— cooperative weapons acquisition program

— counterbattery program

— counterinsurgency program

— counterintelligence screening program

— countersuppression program

— crash program

— damage-limiting strategic defense program

— deception program

— defense development and production sharing program

— defense development exchange program

— defense language program

— Defense Meteorological Satellite program

— defense military intelligence program

— defense program

— Defense Reconnaissance Support program

— Defense Support program

— defer a program

— deficiency program

— delayed-entry enlistment program

— dependent medical care program

— distinguished military graduate program

— document updating program

— dual cycle rifle program

— early-out program

— education incentive program

— electromagnetic compatibility program

— emergency immunization program

— enlisted attrition reduction program

— enlisted college training program

— enlisted management program

— enlistment testing program

— entertainment program

— equal employment opportunity program

— excess defense articles program

— extender training program

— fallout shelter survey program

— far-term military program

— feasibility validation program

— Federal Legal Information Through Electronics program

— fire a program

— fires program

— Five-Year Defense program

— flexibility program

— Force development test and experimentation program

— Force modernization program

— foreign area specialist training program

— Foreign Exchange program

— foreign language proficiency program

— Foreign Military Sales Credit program

— Foreign Military Sales program

— full time manning program

— General Defense Intelligence program

— general educational development program

— guest speaker program

— gun program

— hardening program

— high-technical risk development program

— hold a program in abeyance

— homebasing/advanced assignment program

— honors program

— hospital program

— Human Reliability program

— immunoprophylaxis emergency program

— Improved Conventional Munitions program

— indefinite category active duty program

— indoctrination program

— Industrial Facilities Protection program

— integrated logistic support program

— International Military Education and Training program

— International Nuclear Fuel Cycle Evaluation program

— Inter-Service Data Exchange program

— Joint Air Attack Team Tactics program

— Joint Attack Weapon System program

— Joint Second Echelon Interdiction program

— Joint Services Small Arms program

— Joint Surveillance System program

— Labor Surplus Area Contracting program

— layaway program

— life extension program

— long-term defense program

— major new arms program

— majors program

— Master Care Group Health Insurance program

— master training program

— medical program

— medical remedial enlistment program

— mid-term defense program

— Military Adaptation of Commercial Items program

— military advisory program

— military aid program

— Military Assistance Grant Aid program

— military assistance program

— Military Assistance Sales program

— military construction program

— military development scientific and engineering program

— military nuclear program

— Military Sponsor program

— mobile forces program

— mobilization designation program

— mobilization operating program

— mobilization training program

— mobilization troop program

— modern volunteer army program

— modernization of logistics program

— morale building program

— Mosaic Sensor program

— movement monitoring program

— movement program

— mutual defense assistance program

— mutual security program

— mutual weapons development program

— National Military program

— NATO exercise program

— North Defense Modernization program

— nuclear strike-cruiser program

— nuclear weapon program

— nuclear weapon surety program

— nuclear weapon testing program

— off-duty and on-duty education program

— off-duty information program

— offensive air support program

— officer candidate program

— officer career program

— officer procurement program

— Officer Professional Development program

— Officers' Undergraduation program

— operating program

— operational readiness test program

— Operational Test and Evaluation program

— opposing forces training program

— organization effectiveness program

— orientation program

— orientation tour program

— Other Ranks Career Development program

— overseas interchange program

— particle beam weapon program

— personal environment program

— personnel demand reduction program

— predischarge education program

— pre-punched tape training program

— preventive psychiatry program

— priority strike program

— product improvement program

— program of targets

— race relations/equal opportunities program

— Racial Awareness program

— readiness program

— reduced weight program

— repair-for-return to-user program

— Reserve components affiliation program

— retiree-support program

— security assistance sales program

— security inspection program

— security training program

— self-paced instruction program

— service life extension program

— short-term defense program

— small unit exchange program

— Space Laser Experiment Definition program

— special career program

— special enrichment program

— strategic triangle program

— Tactical Communications Satellite program

— tactical cryptologic program

— tactical evaluation program

— tactical strike program

— tactical warfare program

— technology base program

— Theater Air Base Vulnerability program

— trainee discharge program

— training program

— Trident missile submarine program

— tri-service program

— troop program

— troop welfare program

— uniformed services savings deposit program

— upgrading program

— veterans education assistance program

— war emergency program

— wartime graves registration program

— wartime information security program

— weapon-related nuclear energy program

— weapons development program

— weapons readiness analysis program

— weather modification program

— zero defects program

English-Russian military dictionary > program

См. также в других словарях:

product rationalization — UK US (UK also product rationalisation) noun [U] PRODUCTION, COMMERCE, MARKETING ► the process of reducing the number of products that you sell in order to invest more in the products that make the most profit: »The goal of product… … Financial and business terms
Rationalization (economics) — In economics, rationalization is an attempt to change a pre existing ad hoc workflow into one that is based on a set of published rules. There is a tendency in modern times to quantify experience, knowledge, and work. Means end (goal oriented)… … Wikipedia
rationalization — A reorganization of a firm, group, or industry to increase its efficiency and profitability. This may include closing some units and expanding others ( horizontal integration), merging different stages of the production process ( vertical… … Accounting dictionary
rationalization — A reorganization of a firm, group, or industry to increase its efficiency and profitability. This may include closing some manufacturing units and expanding others (horizontal integration), merging different stages of the production process… … Big dictionary of business and management
Post-purchase rationalization — is a common phenomenon after people have invested a lot of time, money, or effort in something to convince themselves that it must have been worth it. Many decisions are made emotionally, and so are often rationalized retrospectively in an… … Wikipedia
Microsoft Product Divisions — are the segments of Microsoft that are responsible for the company s products. To be more precise in tracking performance of each unit and delegating responsibility, Microsoft reorganized into seven core business groups each an independent… … Wikipedia
MW08 — Thales Naval Nederland (formerly Signaal) MW08 is a C band 3D target indication radar, part of the 3D multibeam SMART (Signaal Multibeam Acquisition Radar for Tracking) family which includes E/F band (former S band) SMART S/SMART S Mk2 and D band … Wikipedia
Germany — /jerr meuh nee/, n. a republic in central Europe: after World War II divided into four zones, British, French, U.S., and Soviet, and in 1949 into East Germany and West Germany; East and West Germany were reunited in 1990. 84,068,216; 137,852 sq.… … Universalium
France — /frans, frahns/; Fr. /frddahonns/, n. 1. Anatole /ann nann tawl /, (Jacques Anatole Thibault), 1844 1924, French novelist and essayist: Nobel prize 1921. 2. a republic in W Europe. 58,470,421; 212,736 sq. mi. (550,985 sq. km). Cap.: Paris. 3.… … Universalium
Italy — /it l ee/, n. a republic in S Europe, comprising a peninsula S of the Alps, and Sicily, Sardinia, Elba, and other smaller islands: a kingdom 1870 1946. 57,534,088; 116,294 sq. mi. (301,200 sq. km). Cap.: Rome. Italian, Italia. * * * Italy… … Universalium
United Kingdom — a kingdom in NW Europe, consisting of Great Britain and Northern Ireland: formerly comprising Great Britain and Ireland 1801 1922. 58,610,182; 94,242 sq. mi. (244,100 sq. km). Cap.: London. Abbr.: U.K. Official name, United Kingdom of Great… … Universalium

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